1. Strong support from national policies: With the development of my country's national economy and the upgrading of consumption structure, the proportion of the tertiary industry in the national economy has increased year by year. In 2019, the added value of my country's tertiary industry accounted for 53.9% of the GDP, and the consumption expenditure of cultural and sports industries such as culture and sports continued to increase. The support of policies, the improvement of people's cultural living standards and the development of the cultural industry have directly driven the growth of the demand for LED displays in the cultural and sports industry.

2. The increase in international activities promotes the development of the industry: my country's international exchanges have increased, and the domestic ability to host large-scale activities has been greatly improved. In a series of large-scale events such as the 2016 Hangzhou G20 Summit, the 2018 China Import Expo, the 2019 Beijing World Horticultural Exposition, and the 2019 Asian Culture Carnival, large-scale application of LED displays. The domestic LED display market demand is increasingly strong, and the scale of the LED display application industry is expanding rapidly.

Third, the development trend of LED display industry:

1. The gradual development of small-pitch LED displays

At present, the small-pitch LED display generally refers to the indoor LED display with the LED point spacing below 2.5mm. Small-pitch LED displays show superiority in seamless splicing, picture performance, and cost of use, and are more cost-effective, and the substitution effect for DLP and LCD is increasing. Therefore, the small-pitch LED display market is expected to become a bright spot for the continued growth of the industry in the future. In the future, the market size of small-pitch LEDs will gradually expand. China Business Industry Research Institute predicts that China's small-pitch LED market will reach 9.8 billion yuan in 2020.

2. Innovative development of various special-shaped LED displays

Relying on technological innovation, the combination of LED display technology and artistic design has created a larger application space for the industry. Due to the different appearance and structure of LED special-shaped screens, the technical requirements for manufacturers are also more stringent. At present, LED special-shaped screen modules mainly include fan-shaped, arc-shaped, circular, cylindrical, triangular and other structural forms. In the future, with the increase of application cases and demonstration effects, the market demand for LED special-shaped screens will become larger and larger, and it is expected to meet the Modern decoration, landscape, lighting, etc. are combined to form a more beautiful and creative display device.

3. Acceleration of diversification transformation

In recent years, the traditional LED display manufacturing technology has become more and more mature, and the industry competition has become increasingly fierce. Enterprises in the LED display market have extended to the downstream application field, innovated the "manufacturing + operation" model, and sought diversified growth points. In the future, the merger and integration of the LED display industry will continue to deepen, and the diversification transformation will be accelerated. Some advantageous enterprises will also rely on their brand and scale advantages in specific segments to extend to the upstream and downstream of the industrial chain, transforming the "manufacturing + operation" model. , create new profit growth points and strengthen competitive advantage.

4. Technical upgrading of domestic enterprises

Under the active guidance of the government and the promotion of large market prospects, my country's LED industry has developed rapidly in recent years, and has achieved a series of high-end equipment and materials ranging from phosphors and packaging glue to MOCVD, die bonding machines, wire bonding machines and other high-end equipment and materials. Localization has greatly promoted the rapid development of China's LED industry. In the future, the continuous improvement of technology and the accumulation of brand market will jointly promote domestic enterprises to compete in the international market and expand their global influence.