Rapid penetration of market segments, small-pitch LED displays will open the door to more large-screen markets

Publisher: Supplier of LED Display Time: 2020-08-26 16:52 Views: 2266

According to relevant data, the domestic small-pitch LED large screen market will reach 9.8 billion yuan in 2020, becoming an independent market in the tens of billions of LED display industry segments. This achievement will mean that the industry growth rate will reach 19.5% in 2020. Much higher than the 10.8% in 2019-under the background that the first quarter was almost "white" under the epidemic situation, the 19.5% annual growth rate is definitely "high growth". As a relatively new large-screen display technology, the application history of LED small-pitch screens is not long. After breaking free from the bottleneck of the traditional growth model in 2019, the small-pitch LED screen industry continued to explore new incremental points to maintain the industry's continued growth momentum, and almost took over half of the display industry.

 

The rapid penetration of market segments

 

Previously, industry analysts pointed out that “the market is highly specialized and the scale will be limited.” This is the logical consensus of the industry to explain the five-year 2015-2019 five-year small-pitch LED from a sharp increase to a slowdown in growth. To break through the bottleneck of this industry development, small-pitch LEDs need to "widen the track horizontally." In 2019 and before, the growth of the small-pitch LED market is dominated by products above the P1.0 level, and the market application goal is to replace more than 200-inch engineering large screens indoors. The market category overlaps with the application of DLP splicing large screens, the application of radio and television and stage large screens, and the single flat projection application of engineering projectors. These markets are essentially "niche" professional engineering fields. But after 2019, we can clearly perceive that small-pitch LED displays are also gradually penetrating into more market segments.

 

   

    We can see that in some market segments, the transition from display devices to small-pitch LEDs is gradually accelerating. In broadcasting studios, the background wall is used as a visual effect, and the installation speed of the small-pitch LED display is faster, and it provides more creative choices, has better visual effects, and is more and more competitive in terms of cost. force. Other market segments are still catching up. For example, in corporate environments, LCD has been the technology of choice for conference rooms for many years. Now, both LCD and LED technologies are widely used in corporate front desks or conference rooms, and more and more Of companies are now more inclined to adopt small-pitch LED displays, which has become a trend. In the commercial market, the seamless splicing feature of small-pitch LEDs brings huge advantages to it. Unlike LCD and DLP, small-pitch LEDs can achieve a complete screen that is almost imperceptible to the naked eye due to the close splicing between modules. Sewing effect. In addition, since the outbreak of the epidemic, the demand for the domestic command and dispatch center system has ushered in a new climax. The large-screen system of the dispatch command center has finally ushered in the new leader in market increment once again, and the small-pitch LED display can be said to be this. A big winner in a market segment.

 

 Market data also confirms this trend. Relevant data shows that with the increasing demand for LED displays in the rental market, HDR market applications, retail department stores, and conference rooms, the global LED display market will reach 9.349 billion US dollars in 2022, from 2 billion in the indoor small-pitch market in 2018 The scale of US dollars has reached nearly tens of billions of capacity, and the market growth rate has reached 28%. In the overall market environment that is not optimistic, maintaining such an astonishing growth rate is also a "highlight" role in the display field.

 

 Ultra-fine spacing opens the door to more large-screen markets

 

 "Entering the home market, this is the new track of Micro LED, the most significant opportunity for small-pitch LED displays." Industry insiders pointed out that the global color TV market has reached more than 200 million units. Even if it is only the domestic 100-inch market, there are dozens of them every year The sales volume of 10,000 units-only the domestic 100-inch color TV market, is a large space that exceeds the overall market scale of traditional small-pitch LEDs. In fact, the industry has almost reached a consensus on the future development trend of small-pitch LED displays. The small-pitch continues to squeeze and conquer the LCD and DLP markets, driving the entire display market to reshuffle. As the spacing decreases, it opens a series of new application modes for new products, such as home furnishings, business meetings, high-end display controls, and even cinemas. LED technology has begun to completely overwhelm other traditional display technologies in various vertical industries. In the future, as micro LEDs mature, LED display technology is likely to appear in more products, such as smart watches and smart phones. The ultra-fine-pitch LED display has opened the door to a "mass market".

 

 The market is full of imagination, but the competition for small-pitch LED displays is also very fierce, which is more scattered than other traditional displays. 52% of the global LED small pitch market's sales are generated in China. Therefore, despite the broad market prospects, competition is still fierce. Seeking diversified technological development and exploring applications in multiple fields has also become a top priority for small-pitch manufacturers. In terms of technology, various technologies such as Mini LED, Micro LED, and COB are all trying to make breakthroughs in technological direction. In terms of application, they are also infiltrated into various application levels of studios, command and control centers, corporate commerce, and theater entertainment.

 

Larger or smaller sizes, more specifications, and higher resolution. In the pursuit of these goals, small-pitch LED display manufacturers are tireless. The exhaustion of various technologies has constituted a thriving scene of today's small-pitch market.

 

In summary, the domestic tens of billions of small-pitch LED market in 2020 is just a small test. The future is optimistic about the scale of the 100 billion-level market driven by Micro-LEDs. A new wave of greater growth in the LED display industry is underway. In the face of it, the annual continuous renovation of production capacity and efficiency, and cost reduction will constitute the regular rhythm of the development of small-pitch LED displays in the future. With more industrial power, more capital and more application scenarios, it will inevitably further accelerate the industry. Technology iteration.