Acoustic-optical intelligent manufacturing integrated service provider, Chinese high-tech enterprise, national high-tech enterprise, national specialization, special new little giant enterprise, Shenzhen well-known brand, Shenzhen top 100 independent innovation enterprises... These shining keywords , constitutes an important part of Lianchengfa. Many people see these titles, but do not understand the wisdom and sweat behind them. Recently, a reporter from the Digital Audio and Video Engineering Network walked into the Shenzhen headquarters of Lianchengfa and conducted an exclusive interview with Ms. Long Pingfang (hereinafter referred to as "Mr. Long"), the founder and president of Lianchengfa, and discussed the brand strategy, technological innovation and development route of Lianchengfa. We will conduct in-depth exchanges on topics such as Lianchengfa, and unveil the mystery of Lianchengfa for everyone.

Ms. Long Pingfang, Founder and President of Lianchengfa

Focus on technological innovation and build hard power for industrial development

In recent years, the term "LED screen" has become more and more familiar to the public. From the CCTV Spring Festival Gala stage to the opening ceremony of the Winter Olympics, the exquisite pictures have opened up a new visual world for people. People enjoy the convenience brought by LED display technology, but they don't know much about this industry. Starting from the standpoint of someone who has experienced the development of the industry, Mr. Long took Lianchengfa as an example to explain the essence of the LED display industry to reporters.

Mr. Long believes that LED manufacturing is different from traditional manufacturing. As a new technology, it is essentially a high-tech industry. Therefore, "technology" and "innovation" will inevitably become the keywords of the LED display industry. President Xi Jinping once put forward, "Science and technology establish a nation, and strong science and technology make a country strong." From a microscopic perspective, the realization of technological innovation in the LED display industry is an inevitable requirement for industrial development; from a macroscopic perspective, the current international consensus around the commanding heights of science and technology The competition is unprecedentedly fierce, and the realization of technological innovation in the LED display industry is also an inevitable requirement to help the country's high-tech industry occupy a dominant position in the world. Lianchengfa will actively respond to the country's strategic line of building a strong country in science and technology, focus on the national strategic needs, optimize the allocation of innovative resources, improve the systematic ability of LED technology research, achieve high-level LED display technology self-reliance, and lead the LED display industry to form a competitive advantage and win Strategic initiative.

Mr. Long said that Lianchengfa has always had a profound background in technological innovation. As a national-level high-tech enterprise and a national-level specialized and new "little giant" enterprise, Lianchengfa continues to carry out innovative research and transformation of technological achievements, and has formed hundreds of core independent intellectual property rights and dozens of authorized patents. In addition, Lianchengfa is also the "Guangdong Province Intelligent and Energy-saving LED Display Engineering Technology Research Center". The energy-saving LED display series products developed by Liancheng have the advantages of low energy consumption and high brightness, which solves the pain points and difficulties of the industry; and participated in Shenzhen The construction of demonstration projects for key links in the city's energy-saving and environmental protection industry chain has achieved excellent results.

In 2020, Lianchengfa was approved to set up a post-doctoral innovation practice base. Led by 3 post-doctoral leaders, a strong R&D team was formed, focusing on Mini/Micro LED display research, edge computing technology research, 5G related technologies, AR/XR Virtual and reality technology, smart city related technology and other topics. The establishment of the post-doctoral innovation practice base has made Lianchengfa's research and development level leap again, and has made major breakthroughs in technology many times. Today, the number of core patent applications and R&D investment of Liancheng Fa has increased steadily, and the ranking of the industry innovation index has risen steadily. There are not only technical theoretical achievements to strengthen basic research, but also an increasingly complete transformation system of scientific research achievements... Lianchengfa is becoming a broad platform for various innovative elements to exert the agglomeration effect, bursting out the surging kinetic energy of building a science and technology industry.

Water the flowers of R&D and bear the fruits of innovation

Backed by scientific and technological strength, Lianchengfa has achieved a number of important achievements, and it has been continuously transformed and implemented, delivering a steady stream of important power to Lianchengfa's major business segments.

The first is the outstanding achievements in the field of 5G smart city construction. Especially in the 5G multi-functional smart light pole industry, Liancheng Fa has leading core technologies, and has formed a set of functions such as smart lighting, 5G network, security monitoring, environmental monitoring, wireless WIFI, unmanned driving, and vehicle-road coordination. The smart pole ecosystem. Combined with the technical achievements of Lianchengfa's self-developed LED light pole screen, smart pole cloud management platform, LED industry command center solution, etc., through the pole screen IoT, a 5G smart city "cloud + terminal" integrated with smart poles as the carrier has been constructed. The solution has created a large number of classic cases in the construction of 5G smart cities in Shenzhen, Nanjing, Hainan and other places.

Secondly, Lianchengfa recently broke through two important technologies. The first is the research and development results of high-transparency technology. This achievement has effectively improved the transparency of the LED screen without affecting the clarity of the LED screen. , which is the top five technical achievements in the industry; the second is the research and development results of a new generation of flexible screen technology, which makes the LED large screen more flexible and more widely used. The research and development achievements are highly praised in the LED display industry.

Lianchengfa's technical strength and R&D achievements have not only been affirmed by the industry, but also won a number of authoritative honorary certifications. In 2021, Lianchengfa will be awarded the title of "Little Giant" enterprise certified by the Ministry of Industry and Information Technology as a national-level specialized, specialized, and new enterprise. This honor is the highest level and the most authoritative honorary title in the evaluation of small and medium-sized enterprises in the country, which reflects the achievements of Lianchengfa's long-term adherence to independent innovation and strengthening of R&D investment. In 2022, Lianchengfa won the title of "Shenzhen Famous Brand". It is understood that the previous 18 "Shenzhen Famous Brands" cultivation and evaluation activities produced a total of 847 "Shenzhen Famous Brands", accounting for only 4/10,000 of the total number of enterprises in the city, and the total sales accounted for 49.82% of the city's total sales. It accounts for 41.95% and the export value accounts for 35.39%, which shows the high gold content of this title. A series of achievements, Mr. Long believes, are the result of Lianchengfa's efforts in R&D and technological innovation. She said that Lianchengfa will rely on its strong R&D strength to continue to provide customers with solutions with better cost performance, better quality and better service, and strive to create new brilliance.

Implement the cloud warehouse model to create a new benchmark in the industry

R&D strength has created the foundation of Lianchengfa business. In addition, in order to adapt to the changes of the times, Lianchengfa is also innovating in terms of business models to inject vitality into the enterprise. The "Cloud Warehouse" cooperation system is a new attempt of Lianchengfa in terms of business model.

Mr. Long introduced to us that the "cloud warehouse system" is an advanced third-party warehousing model. Different from traditional warehouses, it uses cloud computing and software for management. Lianchengfa provides digital stage performance equipment rental and sharing services for many customers with the help of the platform "Guochao Yuncang". In this model, Guochao Yuncang plays the role of LED equipment warehouse and resource intermediary for cultural and sports activities. Through the applet platform, users can simply make reservations for rental equipment online, and the equipment side can also manage orders accordingly. Lianchengfa provides products to cloud warehouses, cloud warehouses connect users, and local users can rent and use them. The specific model is: Yuncang delivers the deposit - Lianchengfa supplies - monthly share - After the share reaches the product value, Yuncang fully enjoys the ownership of the equipment, and Lianchengfa no longer enjoys the ownership of the product. This first-use, later-pay, lease-for-purchase model is a convenient and flexible solution for users, Yuncang, and Lianchengfa. At the same time, this is also a pioneering model in the LED display industry, or will drive the trend of new business models.

After the construction of the cloud warehouse system is completed, the platform-based ecological operation mode will open up the whole ecological industry chain such as performing arts equipment rental, performing arts culture production, and IP service output, and realize the diversified coordination and integrated development of the whole process of the industrial chain, and promote the stage and performance industry to develop. Big data and intelligent development. Relying on the warehouse network system all over the country, it deeply integrates various types of performing arts resources to provide customers with the best, fastest and most complete integrated services for cultural performing arts warehouse distribution. At present, Lianchengfa's Longyi and Longteng series products have been applied to Yuncang. Lianchengfa is building a cloud warehouse system in the form of national investment promotion, and is ready to work with more partners to develop a grand plan and create a new benchmark for the industry.

Promote brand landing and further improve performance conversion

If the research and development results give Lianchengfa the confidence to develop, and the cloud warehouse model gives Lianchengfa new possibilities for development, then the brand landing gives Lianchengfa the driving force for its development. Mr. Long believes that the brand must be implemented. Only when the brand is implemented can the leading R&D achievements be brought to consumers and the innovative system model can be conveyed to consumers. Therefore, at the beginning of 2022, Lianchengfa has been intensively preparing for the national brand promotion conference with the theme of "Screening the World, Stars and Seas", using the two major sections of the operation center and the experience center as the medium, to further increase the popularity of Lianchengfa. Let the results of Liancheng Fa really fall on consumers. The Lianchengfa Experience Center showcases solutions for four application scenarios. Through actual experience and use, customers can have a better understanding of Lianchengfa's products. The operation center provides product spot services for the majority of franchisees, and at the same time assists franchisees in bidding, project undertaking and engineering implementation, which solves the transportation cost, time cost and inventory cost of product distribution. The construction of the operation center and the experience center has changed the logic of pure "selling goods" in the channel distribution of LED screen manufacturers. With the center as the hub, it unites all dealers, inherits the corporate philosophy of Lianchengfa, and shapes the brand with humanistic spirit.

With the brand promotion injecting more flexibility into Lianchengfa's performance, superimposing technology empowerment and management improvement, the implementation of the brand strategy has received good feedback, and Lianchengfa has released greater performance dividends. Mr. Long said that under the epidemic, Lianchengfa has maintained a momentum of rising against the wind, and its performance has continued to grow. In 2022, under the strategic deployment of President Long, Liancheng Fa will open up foreign markets and start a new journey of globalization. The company in Times Square, New York, USA was officially launched, and Liancheng Development Co., Ltd. in Indonesia was officially opened. Mr. Long believes that this is the general trend.

In addition, this year, Lianchengfa has also achieved outstanding results in many regions at home and abroad, such as mainland China, Taiwan, Malaysia, etc. In particular, Lianchengfa recently successfully won the tour projects of Jay Chou and Mayday in Singapore and Malaysia, becoming the Liancheng Fa opens a new starting point for the international stage art market. Today, Lianchengfa has formed a three-dimensional matrix growth model through the three major development strategies of "scientific and technological innovation, cloud warehouse system, and brand implementation" to promote the long-term development of the enterprise, and the future can be expected.

Epilogue

Brand, R&D, innovation, forward... In the face of the complex post-epidemic era, Lianchengfa has adopted the route of maintaining strategic focus and seizing strategic opportunities. Turn the passive into the active, stimulate the vitality of the main body, deepen the business reform with innovative models, and promote the high-quality development of the enterprise. Therefore, Lianchengfa has achieved excellent results in a turbulent and changeable environment. As Mr. Long said, to be a business is to "seek innovation and change bravely", in order to "go up 90,000 miles". What kind of surprises will Liancheng Fa bring us next? let us wait and see!

Reporting media: Digital Audio and Video Engineering Network