The "May Day" holiday is coming, have you thought about where to go to play? An art exhibition, a museum, a theme park, become more and more young people "say go" reason. Around the culture and tourism departments have to prepare for the big test, to provide tourists with more open aesthetic journey of the vacation "candidates". As the hotness of culture and tourism continues to soar, culture and tourism high-quality development of new trends, new features also triggered the attention of the LED display industry, more head enterprises in the comprehensive promotion of culture and tourism night tour business and the development of AI spatial computing innovation industry. There is no doubt that the new wave of culture and tourism industry revolution makes "digital + culture and tourism" become a new growth point, and with the further integration of LED display technology and culture and tourism, also for the LED display industry to bring more development possibilities.

Culture and tourism market accelerated warming, LED enterprises to meet new opportunities

In the past year, large and small concerts spurt recovery, music festival from the first line city starburst expanding circle to the county, Zibo barbecue, Guizhou village BA overnight, City Walk wind blowing all over the north, Guangzhou and Shenzhen, "special forces style tourism" is on the list to become the people's daily announced one of the top ten hot words of the year. According to the "2023-2024 China Regional Tourism Industry Operation Data and Development Trend Research Report" released by AiMedia Consulting, in the first half of 2023 alone, the national tourism revenue has been higher than the combined revenue of 2020 and 2022.

The boundaries of tourism and culture and leisure are becoming increasingly integrated, and new business models such as immersive offline travel complexes are riding the wave. Consumers are not satisfied with the sightseeing spots, but want to not only enjoy the beautiful scenery, but also feel the interesting and fun content, not only to "see the scenery" but also to "enter the scenery". Tourists' consumption demand has gradually diversified, and quality, personalization and thematization have become the new direction of tourism products. At the same time, with the development of intelligent tourism, digital, intelligent technology in the tourism industry is also more widely used, LED display as an immersive cultural and tourism venues to create the atmosphere of the tool, more and more indispensable.

In addition, China is fully promoting the construction of digital China. According to the guidelines of the "overall layout plan for the construction of digital China", by 2025, China will form a new pattern of comprehensive coverage, synergistic and efficient, and promote the construction of digital China as a whole, and the construction of digital China has made significant progress. In the field of culture and tourism, the Plan highlights the importance and development prospects of smart tourism. Comprehensively promote tourism attractions, resorts and other types of tourism key areas of digitalization, intelligent transformation and upgrading has become a top priority, LED display screen in the recreation and entertainment places are very popular.

Huge cultural tourism market is becoming a microcosm of China's economic development from quantity to quality change, prying the trillion-dollar capital market, derived from new business opportunities. Based on this, the culture and tourism market also attracts the attention of all walks of life, LED enterprises have to speed up the layout, in the cultural tourism track to compete. The implementation of the "plan" will inject a strong policy impetus for the development of intelligent cultural tourism, digital intelligent cultural tourism prospects are bright, which also brings LED people "space is great, the future is very beautiful" bright prospects.

Digital intellectual cultural tourism background, LED people can do?

Nowadays, the traditional way of traveling is being replaced by immersive tourism. New technologies such as digitalization, virtual reality and artificial intelligence are changing the way tourists experience. At the same time, digital technology for the protection and inheritance of cultural heritage "wings", and continue to innovate communication methods, and continue to promote its better integration into modern life. The revitalization of cultural heritage, frequent cross-cultural exchanges, and the prosperity of the cultural and creative industries provide new opportunities for the comprehensive development of the cultural and tourism industry, and will also provide tourists with richer and more diversified aesthetic experiences.

So, in the context of digital intellectual cultural tourism, how can LED help create a new immersive cultural tourism scene and transform local culture into a scene experience?

In fact, the previous Ministry of Culture and Tourism released 20 immersive culture and tourism new business model cases, from the night tour of the Jinjiang River, Datang Night City, to the classic performances such as "See you again Pingyao", "Meet Dayong", "Heavenly Brewing" and so on, all kinds of immersive projects are the benchmark of the innovation of the LED industry. These demonstration cases cover immersive performing arts, immersive night tours, immersive exhibitions and displays, immersive neighborhoods/thematic entertainment and other fields, using immersive expression, fully exploring cultural tourism resources, so that the excellent traditional culture in the new era of new vitality, presenting a new style. 5G, ultra-high-definition, augmented reality, virtual reality, artificial intelligence, meta-universe, and other cutting-edge technologies and the depth of the application of LED display technology, the Continuously enrich immersive experience-based cultural tourism products and content.

In addition, LED display in the digital intelligent cultural tourism has a wide range of application scenarios, such as exhibition halls, parks, scenic spots, tourist resorts, regional tourism, etc., including public facilities, AI interaction, safety and security, health monitoring, operation and maintenance management ...... covers all aspects of the digital intelligent cultural tourism, for example, in the module of public facilities, you can use the LED display screen map to introduce the attractions, and the LED display screen map to introduce the attractions, and the LED display screen map to introduce the attractions. LED display screen map to introduce the attractions and realize the function of intelligent guide, so that tourists can more conveniently access the map information and services; in the AI interactive module, you can use the Digital Intelligence sports information LED screen and AI interactive sports screen to realize real-time interaction; in the safety and security module, using the LED screen monitoring, you can realize the functions of crowd monitoring, emergency warning, emergency rescue, etc., so that tourists can more relieved to enjoy the Travel; in the operation and maintenance management module, LED display can be used to realize resource integration, data analysis, intelligent decision-making and other functions to improve operational efficiency. In general, in the cultural tourism scene innovation, digitalization, intelligence and other LED display can play a lot of space.

The new scene is endless, LED stage is broad

For the unfolding of digital cultural tourism, from the top to the local government, the cultural tourism policy planning has been introduced, under the leadership of the policy and technology, content as the core driving force, the IP content of the immersive entertainment complex, has gradually become the new wind mouth of the cultural tourism industry. This sensational and far-reaching digital and intellectual leap in the cultural tourism industry has reached a critical point. On the basis of grasping the new development stage, HC LED screen network that cultural tourism digital intelligence this new trend is worth the attention of the LED people - cultural tourism digital intelligence application of new scenes are endless.

In the past few years has emerged more than one new technology trend, from blockchain to meta-universe to AI, the change of technology trends in the culture and tourism related technology applications are also reflected. For example, innovation at the content level, immersive experiences have been widely used in museums, tourism and performing arts activities. Cloud experience is still an important direction of content development, compared with the traditional only rely on access to attractions graphic information to develop travel plans, with the help of LED real shooting and VR panoramic production of VR intelligent tourism platform can provide consumers with "immersive" virtual tourism experience. The introduction of AI technology for the tourism industry to bring more business opportunities and development space, with the high-speed recovery of the tourism industry, there will be more enterprises to enter the field, for all the LED people is a challenge, but it is more of an opportunity. Grasp the number of intelligent development opportunities, break through the existing field, create a whole new chapter more need more and more LED enterprises actively layout participation.

Around the involution of culture and tourism has begun, who first can seize the number of intellectualization of culture and tourism, who will seize the cultural and tourism market opportunities. And now, the east wind has arrived, LED industry helmsman, why not ride the wind.