In 2024, the May Day Golden Week music festival market showed continued prosperity, with a more diverse lineup of artists, organizers focusing more on creating the characterization of the live experience and the development of IP towards mega scale. Compared with the chaotic 2023, this year, under the efforts of all parties, the industry as a whole showed a trend of market-oriented development. In the performing arts rental market, from a certain point of view, LED screen display as the core of the stage rental equipment has also become a new quality of productivity worthy of attention, multi-level, diversified choreography display products and solutions, to the performing arts market has brought new vitality.

Music festivals are staged in turn, technology aesthetics to create a feast for the senses

Oversized large screen matrix, cool lighting, large smoke machine ..... When music, dance, and lighting are intertwined, immersed in the experience of the sound and light scene and the visual art of the mingled combination, people's minds melted into a piece of the heart, turned into a smile, embracing, leaping, and feeling the wonderful magic of the notes and light and shadow.

During the May 1 period, Big and Small Yangge (Three Sheep Group) joined hands with VAC, the IP of domestic electric festival, to hold the outdoor large-scale electronic music festival DXYG-VAC Electric Festival, which was crowded with people, and the electric music lovers gathered from all directions to witness the extraordinary charm of this audio-visual feast. And from the extraordinary immersive feeling to high-frequency interaction to emotional resonance, LCF's Dragon S series transparent screen played a crucial role.

This year, the stage of VAC Electric Festival was upgraded from scale to size. Organizers intentionally extend the stage 20 meters wide, 6 meters higher than last year, the main stage width of 120 meters wide, plus by the United Chengfa Dragon S series of transparent screens composed of 2,600 square meters of giant screens, the number of lasers from the original 17 increased to nearly 40 this year, the world's top sound array of more than 200, in order to ensure that the festival of electric high standard landing.

The electric festival to create an unprecedented, with international standards of high standards of electronic music paradise, with high permeability of the LED display with the future of science fiction style background special effects design, the domestic top sound effects, a number of global top artists dedication, when the laser, flame, spray, fireworks synchronized outbreaks, the atmosphere of the scene to the climax of the sensory experience shocked the scene of every audience, embarked on the VAC's unparalleled electro-acoustic journey.

In addition to the VAC Electro Festival, the Storm Electro Festival, jointly organized by Storm STORM and LCF, was also staged during the May Day period. Continuing the unique style of the storm, with ultra-luxurious international top DJ lineup, cool stage design, colorful fun experience, attracted tens of thousands of viewers to the scene, two days to take turns to offer a long audio-visual feast, set off Hangzhou's hottest electro-acoustic storm!

The United Chengfa Dragon s series for Budweiser Storm Electric Festival also provides 700 square meters of large screen. In addition, the United Chengfa also provided another 900 square meters for the stage of the Dragon T series rental screen, unique shape design and excellent display effect, so that the LED screen can be skillfully integrated into the scene environment, with shocking rhythm and brilliant light and shadow effects, for the audience to better show the charm of the electro-acoustic culture.

It can be said that the choreography is not the only element to assess the success of a music festival, but it will be an important factor in determining the height, width and spread of a music festival stage, a set of very beautiful and practical choreography will firmly attract the audience's eyes. LCF breaks the traditional barriers, push forward the innovation, for the industry has brought a lot of surprise products and benchmark projects, to the “dragon” series of products named after the launch, for the audience to create a number of cases of well-known, unforgettable music party.

Concerts sinking, giving a new pulse to the performance market

Since 2023, the performance economy has become one of the consumption hotspots, with the number of theater performances, box office revenues, and the number of audience members all growing significantly compared to the same period in 2019. The Great Performances report shows that the overall economic scale of the national performance market in 2023 was 73.994 billion yuan, a record high, and this positive growth trend will continue to be maintained in 2024.

Another obvious change is that the performance market is sinking and spreading to second- and third-tier cities. From first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, to second-tier cities in central China such as Chengdu, Wuhan and Chongqing, and even Urumqi, which is located in the northwestern borderland, have become the center of the performance market. These cities are basically regional centers, radiating the neighboring provinces, with huge market potential and consumer demand, and have become the new bearing place of the performance market.

In addition, the proportion of overseas bands and artists in music festivals during May 1 this year increased significantly. The Beijing Super Strawberry Music Festival, for example, featured well-known bands and musicians from Belarus, the UK, Japan, the US, Thailand, Indonesia and many other countries and regions in its international lineup. The stage of the festival has become an important window for overseas musicians to enter the vision of Chinese music fans, bringing a richer variety of music styles and cultural experiences.

Entertainment industry in the accelerated development at the same time, but also promote the LED rental display industry in the third and fourth tier cities market application. For the performance equipment leasing industry, it is an opportunity and a challenge. Traditional competitiveness comes from the capital investment of core equipment, that is, heavy asset strength, however, this also leads to a series of homogenization competition problems. Therefore, how to kill in the market, enhance the core competitiveness of the LED display enterprises to face the problem.

LCF: has a new quality productivity of cultural tourism complex

This year's two sessions specified the development of new quality productivity to deal with emerging industries, the future of industry and the relationship between traditional industries, for the culture and tourism industry to fully and accurately grasp the development of new quality productivity has significant guiding significance. Today, many places have introduced policies, in the context of the integration of culture and tourism, culture and tourism performing arts is rising at an alarming rate, becoming a shining star in the tourism market. And promote the LED display into the new quality of cultural tourism productivity, the development of the entire audiovisual industry is of strategic significance, this process, but also inseparable from the LED display enterprise innovation and breakthrough.

LCF has always been a bold innovation, all-round development of enterprises, with multi-dimensional comprehensive competitiveness. Relying on years of accumulated experience to improve the entire design and manufacturing system, drawing on a variety of thinking to develop and design, operation and management products, while innovating in the business, on the one hand, relying on the “cloud warehouse system” throughout the country, LCF opened up the whole ecological industry chain of performing arts equipment leasing, cultural tourism and cultural creation, IP output, etc., and the depth of integration of many types of performing arts resources, for the cultural tourism and cultural and cultural creation of the whole industry chain. 

In addition to the LED display, on the other hand, LCF separately funded the establishment of the Siqi culture, relying on the participation of Jay Chou, Zhang Shaohan, Wu Bai and other celebrity tour operation of the team resources, independent contractors of cultural and tourism performing arts activities. At the beginning of the year, the Bay Area Lights Concert was the first concert of Siq Culture in 2024, and every moment from preparation to execution to the successful conclusion was wonderful. And the success of this concert also let the LED display industry see the reference value of industrial extension.

In the future, in the tens of billions of dollars of cultural tourism performance space development climax, we firmly believe that the LED display industry will open a broader future.

The performance market as one of the key development of the cultural tourism industry, in the policy orientation, the income level of the residents to improve, the cultural consumption concept to enhance the background, China's performing arts industry presents a stable development of the good situation, the potential of the performing arts industry has been gradually released. 2024 concert economy will continue to show a positive development trend. For the LED display industry, how to figure out a set of optimized development logic is crucial. And behind the wonderful music festival, we see the LCF with the core advantages, constantly explore the scene changes, all-round, full-process application of sound and light scene needs. Its innovative business model is not only the sustainable development of the cultural tourism industry to provide strong support, but also the development of the entire LED display industry injected a strong kinetic energy.