Ancient town lighting media report: Why is this small giant business under the impact?

Publisher: Supplier of LED Display Time: 2022-03-29 19:54 Views: 1100

This year, in the face of new crown pneumonia epidemics that once again, many manufacturing companies have encountered production and sales problems, but as national specialty new small giants, Shenzhen Liancheng Technology Co., Ltd. (hereinafter referred to as "Lian Cheng The various operational indicators of the issuance of ") have risen against the trend, and the order transaction rate has increased by 35% over the same period in the year. The per capita output value of the enterprise has increased by 20%, and it is expected that this year's sales have changed at least three. "Through the national brand promotion meeting, expand sales channels, new business expansion, and doctoral introduction, etc.," Lian Cheng's founder and president Long Pingfang ladiened the reason. "


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Lian Chengfa was established in 2004. It is a national high-tech enterprise integrating R & D, manufacturing, sales, operation, service, national-level specialty new small giant enterprise, and the main business covers "smart city", "text" Traveling "," Commercial Operation Project "," Content Technology "four blocks, with world-leading automation production equipment and modern postdoctoral research laboratory and perfect sales and service teams. Lian Cheng's long-term focus on the exploration and research of LED display technology, especially for Mini / Micro LED display technology, green energy-saving technology and smart city related technical applications, in the industry leading.


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Buffett has a famous saying: "When the tide returns, you know who is in naked swim. Only when they face this intense market fluctuations, it can really see the competitiveness of a company. In such an environment, it is undoubtedly the "leading enterprise" we should focus on the "leading enterprises", why can Lian Chengfa can do "against the growth"?

01.New Town Time

In this epidemic, we see many of the new winds that may exist, including remote office, online entertainment, Yuan universe, etc., in which 5G smart light pole industry under the new infrastructure industry will be one of the largest winds. . According to the "2020 Chinese Smart Light Pole" released by the Aladdin Forum, the number of 2022 national light poles can reach 62,126,600, and the smart transformation will exceed 270.60%, and the industrial scale is expected to exceed 100 billion yuan. Regardless of the attention from macro people, future foreseeable policy tendency, or the directional adjustment of various companies in the micro-level, smart city construction, 5G smart pole industry will inevitably reach a larger scale.


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Lian Cheng has always been one of the leading companies in China's smart urban construction, especially 5G multi-function smart pole industry, with leading core technology, has formed intelligence lighting, 5G network, security monitoring, environmental monitoring Wireless WiFi, unmanned driving, car road synergy, integrated smart pole ecosystem, combined with the joint research LED light pole screen, smart rod management platform, LED industry allegations center solution and other technical achievements, through the pole The screens, built the 5G smart city "Cloud + End" comprehensive solution with smart rods, built a large number of classic cases in Shenzhen, Nanjing, Hainan and other places.


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According to public information, this year, Jincheng has successfully bidded to Shenzhen Baoan tens of millions of multi-functional smart pole renovation projects in Shenzhen Baoan tens of millions of multi-function smart pole renovation projects in Shenzhen Baoan. The "opening" of the industry event has occupied a strong ecological bit in the future.

02.The team is based, technology is the first

   Since its establishment, Lian Cheng has actively responded to the national call, especially the national "2030 carbon peak, 2060 ago" goal. Liancheng issued from the technical level, mainly attacking technology innovation route, injecting green energy saving concept from the development stage, driving industries with technology, leading the industry's green health development. Especially in the field of Mini / Micro LEDs, Lian Cheng has taken the lead in completing multiple breakthroughs in Mini / Micro LED technology and applications. Among them, independently developed dragon features P1.25 series products have been selected by the "Shenzhen Innovation Product Promotion Application Directory" with excellent product quality and green energy-saving process, and has obtained the high affirmation and recognition of Shenzhen related departments, and is also known as the industry "Small is the king". In addition, Lian Cheng sent a major breakthrough in the fields of naked eye 3D creative, XR virtual production and 5G + 8K innovation applications.


And the reason why Song Cheng has achieved such pride, its "science and technology" source is mainly from the strong Ph.D. R & D team. Over the years, this team has always adhered to the promotion and innovation of technology. It can be said that this is the spirit of persistence, and has created the competitiveness of Jiecheng. Long Pingfang, president of Liancheng, said to the reporter that Liancheng issued the establishment of Guangdong Province's smart energy-saving LED display engineering technology research centers and postdoctoral innovation practical bases, aims to increase the introduction of high-level talents, enhance independent innovation capabilities and core competition Force, promote the comprehensive development of industrial research, and continue to launch more and better products and industry solutions.


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Just recently, the core team of Liancheng issued a "fierce". Wang Yimin, who has been serviced by Tai Long Zhi Shuo, has joined Liancheng, and serves as a vice president of Lian Chengfa Marketing. Sales, service Wait related business. According to the data, Wang Yimin deep tillage LED shows that the industry has more than 20 years, with profound sales management experience, with market insights and rich experience, have helped the high quality development of multiple LED brands. With the joining of Wang Yimin with many years of traditional sales experience, Lian Cheng sent a team like Tiger, talent structure is more perfect.

03.Expand the content technology sector to achieve a diversified layout

In order to seek a diversified strategic layout, Liancheng has been running frequently since last year. Among them, Jiechengfa Group, established the company, and the official layout of the company. It is reported that Lian Cheng's content technology and the People's Network (Xiamen) Content Science and Technology Industrial Park have signed the park's settlement ceremony to jointly explore the frontier technology and future development directions of digital economy, digital culture and content science and technology.


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According to Dragon, Lian Cheng's content technology will break through the original LED display product line pattern, realize the full coverage of digital culture, literary and content and content technology products, and continuously develop the text-created text, the content technology market, is committed to users Provide one-stop service such as LED display products, sound and video, audio and video, brand communication, creative planning, program design, engineering implementation, and strive to become a leader of content technology and literary view solution.


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Based on the extensive application prospects of content technology, as well as the industry's leading technical strength and service capabilities, Lian Chengfa can make a quick output solution for different scene requirements. For example, in February, the Guangzhou International Lighting Audio Exhibition, the PLS Unicorn, the PLS Unicorn, and the joint team join hands with the organizer to create a new experience of a light gradation, charm. The new entertainment model and industry product will be successfully combined, and the bar nightclub "move" to the exhibition, in order to build a new night economy, activate the cultural industry to operate thinking, bring the concept expansion of subversive, and promote the integration of creative content and entertainment consumption .

04.Brand winning, winning the future

The brand market has always been the foundation of the LED display market competition. In the past, LED manufacturers have always emphasized the "brand winning and winning the future." Today, this railroad has not broken. Regardless of how the industry changes, how often, LED display products means that the screen enterprises cannot open the brand and the market.


Dragon Tell reporters that in 2022, Shengcheng will launch 24 brand promotional meetings nationwide, and further launching a visibility of Liancheng brand domestic and foreign visits. At the same time, more partners are welcome to join Liancheng, join hands together, and seek LEDs to show a beautiful blueprint.


It is reported that Lian Cheng has more than 3,000 global distribution partners, covering 128 countries and regions around the world, is one of the most funded companies in the current industry! Starting from January, Liancheng sent 2022 national brand promotion trends such as broken bamboo, in the national madly open and rural detachment, gaining many media to report, once become industry focus.


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If the "powerful doctoral R & D team" exists, it is guaranteed that Liancheng has enabled "good products", so keen market tentacles and brand charm, it guarantees that Lian Cheng has always provided "right" product". "Technology" and "Brand Market", like "double helix structure", related to each other, promote each other, develop together. With the support of powerful technology, Lian Cheng has a level of horizontal brands that lead to similar competitions, as well as vertical market forces and appeal to cover the industry chain. The powerful brand market power will lead to market feedback, movement and consumer demand, and thus anti-feeding company's technology power and product force.


From the market perspective, this epidemic is reviewed. This is a change in the market environment, and the competitive advantage of Jie Chengfa is a common condition that any company is in the face of such a dramatic market.

 

After the Chinese economy has experienced the outbreak growth in the past few years, a sudden epidemic suddenly stepped on a "brake", and we will face how to pull the economic heating problem, we need more similar, At the same time, there is a core technology advantage and the market transformation capacity, playing a driving role, maybe after this time "baptism", we can make future "China Manufacturing" more powerful, truly let "China Manufacturing" shine World Stage .