The small-pitch LED display industry will usher in new development opportunities due to policy impacts

Publisher: Supplier of LED Display Time: 2020-08-19 10:57 Views: 2398

      Recently, the National Film Administration and the China Association for Science and Technology issued "Opinions on Promoting the Development of Science Fiction Films" (hereinafter referred to as "Opinions"), proposing to make science fiction films an important growth point and new driving force for the high-quality development of films, and to create excellent films. As the central link, it promotes my country from a big movie country to a strong movie country.

 

   It is worth noting that among the many measures to promote the implementation of the "Opinion", in terms of special effects technology, the "Opinion" emphasizes the need to lead the development of science fiction film special effects technology to drive the overall improvement of the level of movie special effects. Encourage the research and development of the underlying core technology and platform tools of film special effects with independent intellectual property rights, support the research and development and industrialization of key technologies in the fields of film digital content processing and digital copyright protection, and support the research and development, production, and promotion and application of domestic high-precision film equipment. Establish and improve the technical standard system of movie special effects. Guide qualified enterprises engaged in film special effects technology to apply for the certification of national high-tech enterprises and technologically advanced service enterprises.

 

 
  

        From the perspective of the large-screen commercial display industry, the implementation of the "Opinions" will also bring new opportunities for large-screen display technologies including small-pitch LED displays. In fact, the recent practice of using small-pitch LED displays as the background of filming has increasingly appeared in various reports.

 

   On the one hand, considering that the background of sci-fi movies is usually fictitious, it is difficult to present it in real scenes. In traditional methods, green screen shooting is usually used to achieve this with post-keying. In fact, it is quite challenging for the actors to perform emotionally and move in the face of a green curtain. The use of small-pitch LED screens to create a real-world space with L-shaped, three-sided, four-sided, or even full-scale immersion, will undoubtedly allow actors to quickly enter the role and accurately express their performance intentions.

 

   Not only that, the traditional green-screen shooting and post-keying processing methods are difficult to achieve perfect and flawless in terms of the fusion of the physical foreground and the virtual background. The use of small-pitch LED display background screens for simultaneous shooting not only saves a lot of post-production time, but also achieves a better panoramic fusion effect.

 

   In addition, by loading touch, 3D, VR and other technologies, richer movie special effects can be achieved on the small-pitch LED background screen.

 

   In recent years, small-pitch LED display technology has also been evolving to support DCI certification standards, and small-pitch LED displays are gradually entering the cinema line to open up the market application of LED movie screens. In this way, the small-pitch LED can not only participate in the upstream film shooting link, but also participate in the terminal screening link, and achieve full-process participation, which is also of great benefit to ensuring the accurate restoration of the color and details of the film.

 

   With the introduction of the "Opinions" and its gradual implementation as an opportunity, the small-pitch LED technology is undoubtedly ushering in the best opportunity to enter the film industry market.