There is no doubt that with the improvement of the quality of the LED display industry and the reverse push of the survival of the fittest in the terminal market, in the context of the continued decline in the economic environment, the current Chinese LED display market is starting a "high-end reshuffle"...

　　Different from the past, this new battle is not a simple change of track from high-end to luxury, but is currently at the end of the mid-to-high-end LED display market. Li Kui will accelerate the elimination of Li Gui, fully maintain the entry barriers and competition levels of the high-end market, avoid the homogenization and conceptualization of the high-end market, and further expand the living space of those competitive screen companies in the high-end market.

Investigating the reasons behind this "battle", in addition to the gradual increase in end customer demand, it is also inseparable from the drive of industrial development. In the past two years, as more and more LED screen companies have completed their transformation and upgrading, the high-end market has attracted many LED screen companies to grab food, and a large number of LED display brands have been born. However, in this highly competitive situation, it has also attracted some speculators to fish in troubled waters.

On the one hand, they have a large number of products and brands under the banner of high-end. In the first-tier market, they promote low-price promotion and grab cakes, fish in troubled waters, disrupt the high-end market, and deviate from the direction of high-end competition; on the other hand, they are a large number of fake high-end and fake high-end products. Products, simple and rude, turned the high-end into a high-profit business opportunity, but ignored the investment and construction of the brand, products, and values behind the high-end, making the high-end market the next low-price mud pit, and even discrediting the reputation of the entire LED display industry. Under this pattern, the mid-to-high-end market has begun to deteriorate from a blue ocean business opportunity to a red ocean battle.

　　 For a long time, the high-end market has been considered by many in the industry to be the strategic high ground for China's LED display industry in the next decade, and even longer in the future, and it is also the key to the survival and development of many screen companies. As screen companies have become more and more aware of the essence of the high-end market, whether it is a brand, a retailer, or a consumer, they have changed the previous concept of high prices as high-end, and those companies that "sell the dog meat" It will eventually become a thing of the past.

The case of a photoelectric company in Jinhua City, Zhejiang Province that was suspected of selling LED displays counterfeiting the trademark of a well-known Shenzhen screen company. "Resolute attitude with zero tolerance.

　　 This high-end knockout in the LED display industry appears to be a battle for business opportunities after the market pie gets bigger. In fact, it is a chaotic battle of competition brought about by China's LED display industry with low high-end thresholds and lack of high-end standards. The sooner this chaotic situation breaks out, the better it will be for the transformation and upgrading of the industry and the real optimization of the high-end market. With the advent of 2020, market competition will further intensify, and this battle will also become more tense.